The Boys Series[edit | edit source]
Following Starlight's saving a woman from being raped, he and Seth were assigned to rebrand her to capitalize on her fame. They came up with a concept about her embracing her femininity with a sexy new outfit. They considered it a feminist narrative.
After Homelander publicly described Queen Maeve as a lesbian, he and Seth rebranded her as "Brave Maeve", an out and proud lesbian woman. Even though Maeve and her girlfriend Elena were both femme, they thought that America would respond better to traditional heteronormative gender roles and came up with a butch style for Elena to wear.